TrustPick Plus
Not just “is it good?” Is it right for you?
Made for you checks every label against your diet, your goals, your pregnancy and your family, and gives one clear answer: Fits you, Check first or Not a fit.
Allergen and diet flags are free. The rest comes with TrustPick Plus.
Example · Masala namkeen, 200 g
Made for you
- Doesn’t fit Jain: contains garlic powderLine 7 of the labelLabel
- Close to high in fat for your low-fat goal14 g per 100 g; “high” starts at 17.5 gFSA
- Check first: “spices”Spice blends can include onion or garlicLabel
One profile, every product
Set it up once in about a minute. From then on every scan, product page and Misha answer is checked for you.
Your diet, down to the hidden ingredients
Jain, no onion-garlic, vegan, eggetarian and more. Garlic powder is a clear “not a fit”; a vague “spices” or “natural flavour” is a “check first”, because blends often hide onion or garlic.
Warned earlier for your goals
On a low-fat, low-sugar or low-salt goal? You hear about a product once it’s close to “high”, not only when it crosses the line. Everyone else sees the standard traffic lights.
Pregnancy and breastfeeding
Food and skincare checked against widely published guidance: caffeine, alcohol, liquorice, retinol, high-mercury fish, retinoids, hydroquinone and more. Gentle, sourced, never alarming.
Every person in the family
Add up to 6 family members. Each gets their own answer: honey for a baby under 1, caffeine and warning-label colours for children, sodium for parents over 60.
A short personal take
One or two lines that explain what the checks found, in plain words. It can only explain the checks: it never adds a new worry.
Misha knows your profile
Ask “Is this OK while breastfeeding?” or “Is there a Jain-friendly swap?” and Misha answers for you and your family, without you repeating yourself.
Close to high, before it's high
Front-of-pack traffic lights only turn red once a product is high. If you're cutting down on something, that's too late. With a goal set, TrustPick warns you from 75% of the line. Values printed per serving are converted to per 100 g first.
How the nutrition lines work| Your goal | “High” per 100 g | You're told from | Drinks, per 100 ml |
|---|---|---|---|
| Low fat | 17.5 g fat | 13.1 g | from 6.6 g (high 8.75) |
| Low saturated fat | 5 g saturated fat | 3.8 g | from 1.9 g (high 2.5) |
| Low sugar | 22.5 g sugars | 16.9 g | from 8.4 g (high 11.25) |
| Low salt | 600 mg sodium | 450 mg | from 225 mg (high 300) |
“High” lines: UK Food Standards Agency front-of-pack guidance. Sodium 600 mg is 1.5 g salt.
Made for mothers-to-be and new mothers
Pregnancy advice is scattered across leaflets, apps and forums. TrustPick checks the label for the ingredients that guidance mentions most, on food and on the skincare you put on every day.
Pregnancy: food
- AlcoholNHS guidance is that no alcohol is the safest choice in pregnancy.
- Caffeine (coffee, tea, cola, guarana, energy drinks)NHS advises keeping caffeine under 200 mg a day.
- Liquorice (mulethi, glycyrrhizin)Large amounts are best avoided in pregnancy.
- Vitamin A as retinol, and liverNHS advises avoiding high-dose vitamin A and liver products.
- Shark, swordfish, marlinHigh in mercury; NHS advises avoiding them in pregnancy.
- Unpasteurised (raw) milk productsCan carry listeria.
- Saccharin (E954)Some guidance suggests limiting it, as it crosses the placenta.
- Herbal extracts such as ashwagandha, senna, aloe veraLittle safety evidence in pregnancy; your doctor can advise.
Pregnancy: skincare
- Retinoids (retinol, retinal, tretinoin, adapalene)Usually paused in pregnancy.
- HydroquinoneAbsorbed through the skin more than most actives.
- High-strength salicylic acidLow-strength cleansers are generally considered fine; strong peels are usually avoided.
- Formaldehyde releasers (DMDM hydantoin, imidazolidinyl urea, bronopol)Many people prefer to avoid them in pregnancy.
- Oxybenzone (benzophenone-3)Mineral sunscreens are a common alternative.
Breastfeeding
- AlcoholPasses into breast milk; NHS suggests waiting 2–3 hours per drink before feeding.
- CaffeinePasses into breast milk; NHS suggests keeping it under 200 mg a day.
You confirm before pregnancy or breastfeeding is used, and you can remove it any time. It never appears in analytics. These are things worth knowing, not rules: your doctor knows your situation. Read the full label guide.
The whole family, by name
Add up to 6 people with their own allergens, diet and age group. Tap a name on any product to see their answer. Your partner's peanut allergy, your child's school snacks and your parents' salt all in one scan.
- Babies under 1: Honey (infant botulism), added sugar, added salt
- Children: Caffeine, and the six “Southampton” colours (E102, E104, E110, E122, E124, E129) that carry an EU warning
- Over 60s: An earlier note on sodium, even without a low-salt goal
Diets checked
- Vegetarian
- Eggetarian
- Vegan
- Jain
- No onion-garlic
- Halal (not a certification)
- Gluten-free
- Keto (carbohydrate per 100 g)
Goals checked
- Low sugar
- Low salt
- Low fat
- Low saturated fat
- High protein
- High fibre
- Calorie-conscious
Safety is free. Depth is Plus.
Free
- Allergen flags on every scan
- Products that clearly don’t fit your diet (“Contains garlic: you follow Jain”)
- A count of the further personal checks Plus would show
TrustPick Plus
- “Check first” ingredients that may hide onion, garlic or animal sources
- Earlier “close to high” warnings for your nutrition goals
- Pregnancy and breastfeeding checks, for food and skincare
- A separate check for each family member: babies, children, over 60s
- A short personal take on each product
- Misha answers that already know your profile
Built to be trusted
- Rules decide, AI explains. Every flag comes from fixed, tested rules and the label itself. The personal take is checked before you see it and dropped if it mentions anything the rules didn't find.
- Sourced. Each finding shows where it comes from: the label, UK FSA, NHS, WHO or the EU.
- Honest about gaps. No nutrition panel? We say your goal wasn't checked, instead of saying it fits.
- Your data stays yours. Only an age group is ever shared with Misha, never your birth date. Pregnancy never reaches analytics. Delete it all from the app.
TrustPick is not a medical device and does not diagnose, treat, cure, or prevent any medical condition. It is for consumer information only and is not a substitute for professional medical advice.
Questions people ask
What does “Made for you” check?
Every product you scan or open is checked against your allergens, your diet, your nutrition goals, pregnancy or breastfeeding if you add it, and each family member you add. The answer is one of three: fits you, check first, or not a fit, with the label lines that caused it.
Is it free?
Allergen flags and clear diet conflicts are free for everyone and always will be. TrustPick Plus adds the “check first” ingredients, earlier nutrition warnings for your goals, pregnancy and breastfeeding checks, family members, the personal take and personal Misha answers.
How does it handle a Jain diet?
Onion, garlic, fresh ginger, potato, carrot, radish, beetroot and other root vegetables, mushroom, honey, egg, meat and gelatine are flagged as not a fit. Vague label words such as “spices”, “masala” and “natural flavour”, plus dried ginger (sonth), yeast and vinegar, are flagged as check first, because practice varies between families.
What is “close to high”?
Front-of-pack labels call a food high in fat above 17.5 g per 100 g (UK FSA). If you have a low-fat goal, TrustPick tells you from 75% of that line, about 13 g per 100 g. The same works for saturated fat, sugar and salt, with half the lines for drinks.
Is this medical advice?
No. The checks are informational and based on published public guidance (NHS, WHO, UK FSA, FSSAI, EU). They never tell you what you must or mustn’t eat. For anything specific to your pregnancy, health or child, talk to your doctor.
What happens to my pregnancy and birth date details?
They stay in your profile and are only used to run your checks. You confirm before pregnancy or breastfeeding is used, and you can remove it any time. Misha and the personal take only ever see an age group, never your birth date, and none of it goes into our analytics. TrustPick accounts are for adults; add children as family members.
Set up your profile in a minute.
Download TrustPick, sign in, and tell it about your diet, goals and family. Every scan after that is made for you.